Your branding imagery needs to represent your brand values. It needs to convey professionalism or creativity, fun or trust, flexibility or value, whatever values you represent. These should never be just images of you or your business. They are communication tools, perhaps the most important you will create. Whatever you put out there needs to cut through the noise of the other 1000s of images someone will come across daily. They need to create a desire and interest in the viewer, a curiosity to find out more.